I was approached by Oumou to create the basics for their new brand - an inclusive sports initiative built on the belief that physical activity is a right, not a privilege. The challenge was to develop a visual identity that felt welcoming and energetic while conveying a serious commitment to accessibility and equity in sports.

Developing their brand identity from the ground up, I designed a logo that balances approachability with impact, and crafted a colour palette that reflects the vibrant energy of physical activity and their mission. Each design choice was made to ensure the brand captures their core purpose: breaking down barriers and championing universal participation in sports, regardless of ability, background, or circumstance.

sportisforeveryone.org

@sportisforevery1