Hey, I'm James!

An ethical entrepreneur passionate about people-centred business.

For the past 10 years, I've worked in the coffee industry, using technology to connect farmers and consumers, bridging the gap between origin and cup. That experience shaped how I approach business: with intention, transparency, and a deep respect for the people behind the work.

Now, I'm channeling those same values into new ventures - crafting tools, platforms, and products designed to power meaningful business. My work centers on traceable goods and supporting small businesses - the kind of commerce where you know the hands that shaped what you hold.

This site is a living digital space where everything comes together. You'll find client projects for people with shared values, personal journal entries exploring thoughts, 35mm film capturing the in-between moments, and everything else I'm exploring.

Everything I'm working on will find its home here, because it all connects. The photography informs the aesthetic. The journal entries work through the ideas. The client work funds the experiments.

I'm building a space that reflects how I actually work: nothing in silos, everything informing everything else. If you're interested in thoughtful commerce, small-scale manufacturing, traceable goods, or just want to see what I'm making lately, you're in the right place.