What you get:

An honest assessment of your brand - not just your logo or website, but whether what you say matches what you actually do.

I review your online presence (website, social media, key customer touchpoints) and identify where your brand is working, where it's generic, and where it's misaligned with your actual business.

You get a straightforward report with:

• What's currently working and should stay

• Where you sound like everyone else in your category

• Gaps between what you promise and what you deliver

• Specific, actionable steps to bring your brand into alignment

• Priority order for what to tackle first

No jargon, no fluff - just clear feedback on how to better represent the work you're actually doing.

How it works:

Over 2-3 days, I examine your brand presence:

I look at your website, social media, customer communications - anywhere someone encounters your business. I'm checking whether your messaging sounds like you, whether your positioning reflects reality, whether someone can quickly understand what you actually do and why it matters.

Then I map where the disconnects are. Where you're using borrowed language instead of your own voice. Where your promises don't match your operations. Where you're underselling good work or overselling weak offerings.

You get a written report (typically 5-8 pages) with specific observations and clear next steps. Not a 50-page document you'll never read - actionable guidance you can actually use.

Investment:

£500

Includes complete brand review and written report with prioritized recommendations.

Background:

I spent a decade in the coffee industry using technology to connect farmers and consumers - learning that alignment between stated values and operational reality creates trust that no amount of clever marketing can manufacture.

I've built that alignment into my own work with Mossy (an e-commerce platform with transparent pricing that actually matches its ethical positioning) and helped organizations like Sport is for Everyone realign their brand around genuine work rather than aspirational messaging.

I understand small business reality - limited budgets, wearing multiple hats, trying to compete with bigger players. This audit is designed to give you clarity on what actually needs fixing, not an overwhelming list of everything that could theoretically be better.

This works for:

• Small businesses that know something feels off but can't pinpoint what

• Anyone who built their brand by copying competitors and now everything feels generic

• Businesses that have evolved but their messaging hasn't caught up

• Founders who can explain their work in person but struggle to communicate it online

• Companies getting traffic but not the right customers

If your brand feels like it's describing someone else's business, this audit will show you exactly where the disconnects are and what to do about them.